Posted in Made In Italy
January 10th, 2015


World renowned magician Dynamo was in Rome’s Piazza del Popolo for the New Fiat 500X pre-launch. Steven Frayne aka Dynamo enchanted fans in Rome as part of “The Power of X” experience.DYNAMO fiat500 rome4DYNAMO fiat500 rome2The #thepowerofX experience is taking the New Fiat 500X to the main squares of 74 European cities and to 602 exclusive premières hosted at Fiat dealerships all over Europe. Throughout the activity, members of the public get up close to the 500X ahead of its showroom debut scheduled for next February.

Through special virtual reality headsets and a 120″ film, that was put together by Framestore, a double-Oscar winning creative studio who specialises in special effects. fiat500xThis is the first time that a video of such high quality – according to Framestore, the best virtual reality product ever made – has been produced to relay in 2 minutes an encompassing story with high visual impact. Simply consider the fact that the project required 184 years’ worth of computer render hours (it was completed on time thanks to the might of the Framestore render farm). As it had to be an exceptional 360 degree experience, the video boasts 4x HD resolution (4096×2048 pixels) and 60 frames per second, meaning rendering 2.4x more frames than standard 3D videos. Then there’s the stereo, which doubles things again.

Guests will then be able to recreate this incredible virtual experience at home using the special “Cardboard” toolkits they’ll receive for free at the dealership and city centre events. This original gadget comprises a piece of carefully folded cardboard containing a pair of lenses which, via a designated smartphone app, becomes a kind of virtual reality headset.


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